Camille Adolphe Goubaud's endeavor to create a French fashion printing network in the 19th century

Abstract

This article seeks to present the role of editor Camille Adolphe Goubaud in the formation of a network of French fashion publications in the 19th century. To do this, we will analyze the strategies used in the creation, management and national and international distribution of the printed material Le Moniteur de la Mode, and in the purchase or merger of other magazines to create a monopoly in the segment of publications on clothing and accessories. We consider that this network sought to universalize Parisian fashion in other countries while at the same time trying to meet the different tastes and interests of French consumers, as the magazines purchased and/or attached by Goubaud continued to circulate on French soil. Thus, we understand that this research allows a brief initial overview of the production and dissemination of a segment of printed matter that is still little studied by historiography, in addition to contributing to reflection and discussion on the transatlantic circulation of printed materials.